The platform is rolling out a fresh option that allows them to cut down on the quantity of artificial intelligence-produced content appearing in their streams. This step comes as the company announced that it now features more than 1 billion AI videos.
Trial and Implementation
This change is being tested over the following weeks before a widespread rollout. This shift comes amid a rise in AI content, spurred by emerging content generation software.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A significant portion of this output is classified as “AI slop”, a label for inferior, factory-style content that is typically absurd or dreamlike.
Based on user feedback that many people enjoy content created using AI tools, from AI artwork to educational videos, and we intend to provide users the ability to increase or decrease of that, according to their own choices,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are currently 1.3bn videos on its app labeled as artificially created. Overall, over 100 million videos are submitted to the app daily, making AI content a minor percentage of its complete catalog.
How to Adjust Settings
Members will be able to limit or boost the volume of AI-generated videos they watch by using the content preference setting in the platform and picking “AI-generated content”. Other topics that currently be modified under the setting encompass politics, style, beauty, and movement.
Content Labeling and Policies
The platform’s rules mandate content makers to identify convincing AI-generated content, and it bans harmful AI impersonations of celebrities or crisis events. Any believable artificial content that is not labeled can be deleted under its terms of service.
In addition, the service will henceforth add an artificially created label to content created with its proprietary AI systems, or flagged by an collaborative effort for identifying content made by AI. This measure is aimed to deter users from trying to bypass the disclosure requirement.
Responsible AI Funding
TikTok is furthermore launching a $2m AI literacy fund for experts and organizations to develop informative material about responsible artificial intelligence. This initiative will benefit educational bodies specializing in educating programming and robotics.
Content Safety Approach
The platform has justified its content review process, following discussion over intentions to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is planning to cut 439 jobs in its trust and safety team in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A company official stated that human moderation would remain essential, but artificial intelligence can protect employees by filtering out the most graphic content before it has to be seen by people. The company reported a notable drop in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
